Amsum & Ash wanted a redesigned website that was consistent with their high-end brand and customer experience. Their former website was painfully slow at times and difficult to use causing frustration with users.
The new site focused on getting customers inspired and informed, so they would go to one of the company’s showrooms. Our project team worked closely with developers from Stone Profits to ensure the inventory system was easy to navigate and use. After site launch, Amsum & Ash is ranking on page 1 of Google’s organic search results for 41 keywords that they didn’t rank for before their redesign. Heatmaps show that people are browsing the site as intended, a clear indicator that the site design was effective.