Fireside Hearth & Home

The redesign of the Fireside Hearth & Home website reinforces Fireside’s unique offerings and value, as well as bringing to life the intangible warmth and ambiance of a fireplace.

One of the main goals of the site is to get consumers through a project oriented flow of information, directing them to pertinent information about their specific project type so they can make the most out of their visit to a retail store. Several unobtrusive lead generation opportunities were also included in the site redesign, making it simple for users to get in contact with the Fireside team. Strategic wayfinding helps homeowners and professionals quickly find a wealth of inspiration, product specs, installation details, a location finder and more.

Done while at Windmill Design